A conversation with Chad Williams, Chairman and Founder of Red Cloud Securities Inc.

Sure he is not as good looking as Kate Hudson, but he is in as much demand. Red Cloud Securities offers capital markets services to mining companies. All the company does is "help mining companies." While there are around 100 services that Red Cloud Securities provide, they can be grouped into categories. These include: capital raising, M&A, marketing, strategic advisory work and equities research. There is no other group in Canada that does everything Red Cloud Securities does and has enabled them to grow to be one of the go to companies for junior looking for capital. But woah, betide a company that doesn't match up to Williams stringent assessment criteria. We think Retail Investors will find these useful too.

Marketing is particularly difficult, given current COVID-19 restrictions, but Red Cloud Securities is pushing online webinars amongst other things as potential solutions. Its team of analysts provides expert research and advice, and Red Cloud Securities has raised hundreds of millions in capital for 500 different mining companies over the last 10 years.

Williams is a mining engineer with an MBA. He has been in mining "since he was a kid," and was a top-ranked gold mining analyst at some of the world's major banks and brokerage firms. He managed mining equities and even ran a mining company: Victoria Gold Corp. He has seen the mining space from all angles.

Marketing is crucial for mining companies. How else would they manage to raise capital and fund their projects? Williams explains just how crucial telling a compelling story to investors is for mining companies the world over. When times are tough, mining companies really struggle to raise capital, and this is where Red Cloud Securities steps in.

Williams then gives some extremely useful information to investors: what criteria does Red Cloud Securities look for before funding a mining company? Williams states that he can sometimes tell within 15 seconds whether a company will receive his investment or not. He states that he can tell by how the person is dressed, if they show up late, who is marketing with them, their age and their demographic. Essentially, "give me as few reasons to dislike you as possible." Over 30 years of extensive experience can clearly make your gut instinct a powerful thing indeed! Investors will find the human/visual side of judging potential investments very interesting. Would you refuse to invest if the CEO hadn't polished their shoes? 

Interview highlights:

  • Company Overview and Chad's Background
  • The Importance of Marketing for Mining Companies
  • "I Need Your Money": A List of What You Need to Look Into Before Investing in Companies
  • From Us to You: Don't Be Lazy, Do Your Homework
  • Promoters and Their Games: Getting Caught Out as an Investor
  • Business Plans and Preparation for Success: How Will the Company Make You Money?
  • Timings, Urgency and Political Events: Uncontrollable Circumstances Affecting Investments
  • What Should You Question as an Investor?
  • Chad Williams On Joining RNC's Board: A View on the Company

Company page: https://www.redcloudfs.com/

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